Helping your program staff confidently share your mission and impact.
Please Don't Ask Me to Fundraise...
Program staff are often closest to the mission, but they are rarely given the tools or confidence to share it.
But many teams feel unsure about:
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How to talk about the mission outside the organization
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How to share stories in a clear and compelling way
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How to connect everyday conversations to the impact of the work
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How to engage donors, volunteers, and community supporters
Your program staff are your best storytellers and have a front row seat to the impact!
Your best fundraisers are the ones closely connected to your mission.
Introducing Mission Raising
Mission Raising is a relationship-based approach that helps staff see themselves as connectors to the mission, not fundraisers.
Through this interactive workshop, program teams learn how to:
✔ Share the mission naturally in everyday conversations
✔ Tell short, powerful stories about impact
✔ Help others understand why the work matters
✔ Invite people to get involved in meaningful ways
The goal is simple:
Help your entire team become confident ambassadors for the mission.
The Mission Raising Workshop is for:
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Program staff
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Community engagement teams
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Volunteer coordinators
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Program directors
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Staff who interact with donors, volunteers, or the public
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And even board members!
If your team interacts with people who care about your mission, this workshop will help them feel confident sharing it.
Sharing your mission is the gateway to more resources.
After this workshop, your team will:
✔ Feel more confident talking about your mission
✔ Be able to clearly explain the impact of your work
✔ Share stories that inspire support
✔ Understand how their role connects to fundraising
✔ Become stronger ambassadors for the organization
And they may even fall in love with fundraising!
About Julie
Julie Shannan is the founder and CEO of Big Mission Consulting. She helps organizations align their brand and mission throughout their marketing, communications, programs, and development. Julie has dedicated her career to building strong nonprofits that make a measurable impact. She has over 25 years of leadership and fundraising experience, has served as an executive director, deputy director, program director, and board member throughout her professional career.
Julie knows how to bring development, programs, and marketing together to make a bigger impact and engage community members in the process. She is a certified professional coach with over 20 years of experience leading strategy sessions, board and staff retreats, strategic planning, and team-building workshops.
Julie has built brands that lead with their mission, have clear messaging, and incorporate measurement throughout. She has built fundraising, sales, and marketing teams that have worked together to engage audiences and increase revenue for organizations. Her goal is to always inspire and make a lasting impression that clients, donors, and participants will never forget.
